The iBoss Dilemma

Survival Kit for the Self-Employed

The iBoss Dilemma by Craig Kirkby (Cover Page)
The iBoss Dilemma by Craig Kirkby (Back Page)

Craig’s new book is available now in both
Paperback
and
eBook formats
Get your copy today!

JUMP-TO: BlurbPrologueOrder Now

Lorna Kirkby Photography, Melbourne newborn photography, Page post divider.

The Book’s Blurb

What’s the book all about?

In his engaging writing style, Craig inspires, motivates and challenges businesspeople to be the best version of themselves.

While it’s packed with practical business and marketing advice, it’s essentially about equipping the person in businessperson.

Armed with a Bachelor of Commerce degree and twenty years of coaching community and organisation leaders in multiple countries, circumstances and contexts, Craig’s goal is to help small business owners succeed.

Whether you’re looking for a Christmas gift or just want to spoil yourself, the book will encourage, enrich and enlarge the reader. (BTW, when last did you invest in yourself?)

Please Note: The book is only available in eBook format at this point.

  • Among other things, the book addresses:
    • Developing a Healthy Personal Worth
    • Discovering & Deploying Your Strengths
    • Investing in Key Relationships
    • Managing Time
    • Building Your Brand
    • Marketing Strategies & Tips
    • Overcoming Setbacks
    • Resolving Conflict (and Dealing with Unhappy Clients)
    • Avoiding Burnout
    • Building a Legacy Business

Lorna Kirkby Photography, Melbourne newborn photography, Page post divider.

The Book’s Prologue

(Snippet from The iBoss Dilemma by Craig Kirkby)

Be your own boss. Manage your own hours. Work from home. Take charge of your own earning potential.

You’ve heard the pitch, right?

Sounds good. Sounds great.

For many, it sounds like an absolute dream. Like the sweetest thing.

Are you…

  • benumbed by the 9 to 5 humdrum of corporate life?
  • trapped by a dead-end job that gives you no joy now and offers no future going forward?
  • vexed by the idea of giving your soul to an impersonal entity that always demands more?
  • looking to make a return to working life after being a stay-at-home mum?

If so, no wonder the pitch holds such appeal.

What is often not said (or not said enough), is that this utopian vision hardly ever pans out as advertised.

Yes, false advertising. Let’s tear it apart, shall we?

The Promise?

Be your own boss. Manage your own hours. Work from home. Take charge of your own earning potential. 

The Reality?

Be your own boss? Right.

Your new boss becomes chasing the next sale. And this is the most horrible boss of all. It doesn’t let you sleep or rest. And it eats away all your leisure time.

Manage your own hours? Pfft!

If you don’t work, you don’t earn. After-hours becomes more work hours. Weekends become a chance to do catch-up work and squeeze in an extra client. Every holiday must now factor in the cost of not earning.

Work from home. Hmm…

The line between home and office gets quickly blurred until you find yourself wishing you had a way to separate work from home.

Take charge of your own earning potential? Pull the other one.

Being your own boss means the buck stops with you … for everything! Your every weakness gets exposed, and your strengths are blunted as you try to compensate for your shortcomings. Take charge? You often feel overrun by the charging barrage of everyday must-do tasks. You can’t even fire the tea-girl … because you’re it!

For some of you reading this, you’ve probably been there, done that, and bought the T-shirt. In fact, the T-shirt is now ripped and in tatters. And not in a cool, funky way either.

I call it the iBoss dilemma.

Lorna Kirkby Photography, Melbourne newborn photography, Page post divider.

ORDER INFO

Paperback Version

ORDER NOW

VIA AMAZON.com

eBook Version

ORDER NOW

VIA AMAZON.com.au

The iBoss Dilemma by Craig Kirkby (Cover Page)

Gift the Book

You can easily gift the eBook to a friend.

Just click the “Give as Gift” button in the Kindle store and enter the email address of the gift recipient. Add the delivery date and a small message. Done.

Invest in Yourself

When last did you spend a few bucks to enlarge yourself?

Not just on a new prop. Not just on a new piece of software or equipment for the business. When last did you investment in you as a person? Do it.